Huawei officially launched the highly anticipated Mate70 series of mobile phones at the Mate Brand Ceremony, while demonstrating its far-reaching layout in brand protection and future development.
At present, according to Tianyancha intellectual property information, Huawei Technologies Co., Ltd. has not only registered the “HUAWEI MATE 70 GTS” and “HUAWEI MATE 70 RS” trademarks, but also forward-lookingly registered the “HUAWEI MATE 80 GTS” to “HUAWEI MATE 100 RS” series of trademarks . The international classifications are all scientific instruments, and these trademarks have been successfully registered in July last year.
This strategy not only protects the brand identity of Huawei’s Mate series, but also provides legal protection for the naming and marketing of its future products. Huawei’s move shows its emphasis on the long-term development of its brand and market competitiveness, and also stimulates consumers’ expectations for future products in the Mate series.
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