Apple’s second fiscal quarter showed that revenue in Greater China was US$16.372 billion, a decrease of 8% compared with US$17.812 billion in the same period last year.
In this regard, Apple CEO Cook said that China is “the most competitive market in the world” and is optimistic about the long-term development of iPhone in the Chinese market and is not afraid of competitors.
Cook said in the earnings call: “In an extremely competitive environment, we achieved growth in iPhone sales in mainland China last quarter, which makes me very happy. I am still very optimistic about the future development of the Chinese market. We are not paying attention to We will focus more on long-term development than the development in the next one or two weeks.”
During the earnings call, Cook once again emphasized that the best-selling smartphones in Chinese cities are the iPhone 15 and iPhone 15 Pro Max.
In addition, Cook also confirmed that Apple is continuing to work hard on generative AI.
He emphasized that Apple has adopted a development approach that is different from other companies, has “advantages” that make it “stand out” in the AI era, and will share “very exciting things” with customers in the near future.
Previously, it was reported that Apple’s first AI function will run locally on the device and does not need to rely on cloud servers, making Apple’s AI more private and secure than other online services.
Apple plans to offer generative AI on its devices, which will require a lot of CPU and GPU power, and it plans to focus on AI with its upcoming M4 chip.
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