The Honor Magic9 series collaborates with the century-old giant Arri.

According to reports from Fast Technology on April 28, the Honor Magic9 series is expected to be officially unveiled in October this year.

The most eye-catching feature of this flagship product is its deep integration of ARRI imaging capabilities, aiming to achieve a qualitative leap in the two core areas of video recording and photography.

In addition to the upgrades in internal performance, the blogger also revealed that the Honor Magic9 series will undergo significant design changes. The overall visual style will lean towards a more youthful direction to precisely match the current mainstream market aesthetic trends.

As the highlight of this collaboration, ARRI is a world-leading manufacturer of cinematography equipment from Munich, Germany. This century-old company has held a pivotal position in the film industry since its founding in 1917.

ARRI wields immense influence in the global film industry. Data shows that nine out of the thirteen films nominated for Best Picture at the 2023 Academy Awards used the company’s camera equipment, demonstrating its formidable technological prowess.

The company boasts a century of technological expertise in color science, dynamic range optimization, and professional production processes. This cinematic imaging foundation is the core strength behind the Honor Magic9 series’ leapfrog improvement in imaging capabilities.

Previously, Honor CEO Li Jian stated in an interview that the new imaging technology jointly developed by Honor and Arri will have the ability to challenge or even surpass Apple’s imaging capabilities.

The deep collaboration between Honor and ARRI is undoubtedly a powerful alliance across industries. Both parties aim to bring a cinematic, professional feel to smartphones, and this reshaping of the art of light and shadow makes the actual performance of the Honor Magic9 series highly anticipated.