The new iPhone SE is about to disrupt the affordable mobile phone market

According to the latest news from well-known technology reporter Mark Gurman, Apple plans to launch the long-awaited new iPhone SE in the coming days.

Gurman wrote in the report that people familiar with the matter said Apple is expected to announce the smartphone as early as next week and start selling it later this month. Apple is unlikely to hold a product launch event for the device, but will choose to release it on its website.

It is understood that the iPhone SE series began in 2016 and is a relatively affordable product line among Apple smartphones. Its last update was in 2022. Its appearance is slightly outdated. It is currently the only iPhone that still has a physical Home button.

According to reports, the new iPhone SE will look more like iPhone 14, and will also be equipped with a personal intelligent system “Apple Intelligence” to make it more adaptable to current needs in order to attract more consumers to switch to iPhone.

It is worth mentioning that the charging port used by the iPhone SE released in 2022 is still the Lightning interface. In order to comply with the regulations for listing in EU countries, the new model will also switch to the USB-C interface (ie Type-C interface) like other iPhones.

Cailianshe also mentioned earlier that the new iPhone SE will use Apple’s self-developed cellular modem chip for the first time, replacing the components of its long-term partner Qualcomm. Apple also hopes to surpass Qualcomm’s technology by 2027.

Currently, the starting price of iPhone SE on the US official website is $429 (RMB 3,499 in China). In comparison, the iPhone 16 is $799 (RMB 5,999 in China).

The new iPhone SE will cost more than $429 to account for the new features and design , but the price will likely remain in line with entry-level smartphones from Samsung and Google.

Apple’s quarterly earnings report released last week showed that its iPhone revenue recorded a year-on-year decline and fell short of market expectations. Therefore, for Apple, the company needs to find new growth points, and the new SE will also be expected to restore iPhone growth.