Xiaomi Group President Lu Weibing posted on Weibo that he went to Xiaomi’s Changping mobile phone smart factory to visit the front-line production team. The delivery of Xiaomi 15 was very good, and the factory was also asked to speed up the production of the out-of-stock version.
One netizen commented that “custom colors have not been shipped for more than ten days, let Mr. Lei go and tighten the screws”, Xiaomi CEO Lei Jun quickly reposted and said: “I will go and urge them right away.”
It is understood that this year’s Xiaomi 15 series will launch customized color schemes, with a total of 40 combinations to choose from.
The Xiaomi 15 customized version only has one configuration of 16GB+512GB and is priced at 4,999 yuan, the same as the Xiaomi 15 standard version.
The Xiaomi Mi 15 customized version offers 20 customized colors to choose from, including the highly saturated colors that are full of tension and personality, the dopamine colors that are full of happy energy, and the quiet and advanced Morandi colors.
It can be matched with two high-gloss middle frames: bright silver and bright black. The combination of color and middle frame satisfies users’ pursuit of personalization and fashion.
It should be noted that the customized version of Xiaomi 15 is not pre-stocked in large quantities, but adopts a pre-order production model similar to that of the automotive industry. After the user selects the color, the factory will produce it. The slow delivery occurs due to the popularity of custom orders and the popularity of the customized version.
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