Apple is gearing up for a packed launch schedule in 2025, bringing several high-profile products to the market. Here’s a detailed look at the upcoming devices and their expected features, as revealed in Mark Gurman’s latest Power On newsletter.
The year will kick off with new MacBook Air laptops, available in 13-inch and 15-inch variants, codenamed J713 and J715. These lightweight devices will feature Apple’s latest M4 chip, promising better performance and energy efficiency. Both models are already in production and expected to launch soon.
Following the MacBook Air lineup, Apple plans to introduce its new iPhone SE in Spring 2025. Priced at $429, this budget-friendly smartphone will include Apple Intelligence—a feature until now limited to higher-end devices. It is expected to resemble the iPhone 14 in design while housing the A18 chipset and Apple’s custom-built modem chips.
Apple’s tablet offerings will expand with the release of two new entry-level iPads, internally codenamed J481 and J482. These devices will be powered by the A17 Pro chip and equipped with 8GB of RAM, delivering capabilities similar to the latest iPad Mini.
On the mid-range front, Apple is also preparing updated iPad Air models (J607, J608, J637, and J638). These will include the advanced M4 chip along with the familiar design seen in last year’s 11-inch and 13-inch iPad Airs, catering to creatives and professionals alike.
Apple’s venture into smart home solutions continues with the introduction of a new smart home hub. This device will feature a compact 7-inch touchscreen for managing tasks, operating apps, and making video calls. It is designed to function as a standalone unit in countertop mode or as a wall-mounted smart assistant. A March unveiling is anticipated, though retail availability might take longer.
Come Fall 2025, Apple is set to reveal its much-awaited iPhone 17 lineup, which includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. The iPhone 17 Air is poised to steal the spotlight with its ultra-slim design—measuring just 5.5mm at its thinnest point, over 2mm thinner than the current iPhone 16 models. It will sport a base-level A19 chip and a single rear camera, appealing to consumers seeking a sleek and minimalist device.
With this extensive lineup spanning laptops, smartphones, tablets, and smart home devices, Apple seems prepared to maintain its industry dominance while branching into new territories. Tech enthusiasts worldwide are sure to keep their eyes peeled as these launches unfold.
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