Huawei Enjoy 90 Pro Max topped the domestic mobile phone sales chart for two consecutive weeks in W18 and W19, surpassing the two flagship models, iPhone 17 Pro Max and iPhone 17, which were on sale at the same time, showing a very impressive market performance.
This phone was officially released on March 23, with a starting price of 1699 yuan. Even during the pre-sale phase, the Enjoy 90 Pro Max had already demonstrated market explosiveness far exceeding that of its competitors in the same price range, firmly securing the top spot on the best-selling list in the 1000 to 2000 yuan price segment on JD.com.
Its activation volume exceeded 400,000 units in the first week. As of the latest statistics, the cumulative activation volume of Huawei Enjoy 90 Pro Max has easily exceeded 1 million units, making it a hot-selling model with high popularity and market performance in the entire thousand-yuan phone market recently.
In terms of core configuration, the Enjoy 90 Pro Max is equipped with the well-tuned Kirin 8000 chip and comes pre-installed with the new HarmonyOS 6 system. The deep underlying collaboration between the self-developed chip and the self-developed system brings users a long-term smooth user experience that far surpasses other models in the same price range.
Battery life is a key selling point of this model. It is equipped with a high-capacity 8500mAh super battery, which can easily last for two days with light to moderate daily use, greatly alleviating the daily battery anxiety of ordinary users.
With the full launch of the Enjoy 90 series, Huawei’s mobile phone business has successfully completed its full-price lineup, ranging from entry-level phones to top-tier imaging flagships. This signifies that Huawei is steadily regaining the market share it had previously lost with an extremely stable product development strategy.
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