K80 poster exposed: REDMI debuts for the first time and the brand upgrade is more domineering

poster of the Redmi K80 series has been exposed today and will be endorsed by table tennis champion Fan Zhendong.

It is worth noting that in the upper right corner of the poster, the logo has been changed to “REDMI” in all capital letters.

In fact, the Redmi official account was renamed “REDMI” last week, and it should be officially announced in the next few days.

It is reported that the name was changed because the configuration is “one size bigger” than the previous generation, so the brand was changed to uppercase, representing the upgrade of the brand and the improvement of the gear position.

Looking back at history, in January 2019, the Redmi brand was officially upgraded to Redmi.

Subsequently, the Note series, digital series, K series, etc. were released one after another. The sales data of each series were at the ceiling level in the same class, and they were popular from generation to generation.

When the K series was first established, the slogan was “KO”. Benchmarking against the flagship products of various manufacturers, the K20 series, as the first work in the series, became a hit as soon as it was unveiled, and even became more popular than its big brother Xiaomi 9 at the time.

Now that ten years have passed, Redmi has gained national recognition, and the brand will once again evolve into REDMI, and may launch high-end flagships in the future.