Samsung Mocks iPhone Air with a Phone That’s Likely Dead

Samsung has turned up the heat on Apple once again, posting three Instagram ads that mock the new iPhone Air while highlighting what it claims are the Galaxy S25 Edge’s superior features.

These ads follow reports indicating that the Galaxy S25 Edge has struggled in the market, raising doubts about whether Samsung will release a Galaxy S26 Edge next year.

Galaxy S25 Edge Might Be the Final Model, But It Doesn’t Matter

In the first advertisement, Samsung mocks the iPhone Air’s 48-megapixel camera, referring to it as the “Other Slim Phone” and contrasts it with the Galaxy S25 Edge’s powerful 200-megapixel sensor. Samsung also makes sure to point out that the Edge can shoot ultra-wide photos, unlike Apple’s thinner device.

In the second advertisement, Samsung presents a side-by-side comparison of photos captured by the two devices, emphasizing the Galaxy S25 Edge’s sharper image quality. The final spot focuses on its dramatic slow-motion abilities, closing the series with a clear “Edge wins.”

Samsung has once again mocked the iPhone Air in its latest campaign, though it’s unclear whether the strategy has boosted sales. Reports suggest the Galaxy S25 Edge has struggled to gain momentum, while Apple has also cut back iPhone Air production due to weaker demand.

While reports suggest Samsung is working on a slim phone for 2026, the company might only release it if the market is right or if Apple introduces a successor to the iPhone Air.

For now, Samsung continues to highlight the Galaxy S25 Edge, often positioning it as superior to the iPhone Air.

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 A post shared by Samsung Korea 삼성전자 (@samsungkorea)

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 A post shared by Samsung Korea 삼성전자 (@samsungkorea)

 View this post on Instagram

A post shared by Samsung Korea 삼성전자 (@samsungkorea)