Report Suggests Asus Will Hold Off on New Phones in 2026
The most recent smartphone released by Asus is the Zenfone 12 Ultra, which came out in February of last year. Naturally, after that release, many people probably assumed that the company would follow up with the Zenfone 13 Ultra or maybe even the next ROG Phone 10 series in the near future. But according to a recent report, those plans will not happen this year, so fans who were waiting for the next generation of phones will likely be let down.
Asus reportedly will not be launching any new smartphones throughout this year. According to the company itself, this decision has been confirmed, but they also reassured users that all current devices will continue to receive proper support. This includes things like software updates, regular maintenance, and warranty coverage, so people who already own Asus phones will not experience any issues.
The exact reason why Asus has decided not to release any new smartphones this year is not entirely clear. Asus phones seem to have struggled in sales recently, which could explain why the company might prefer to direct its attention and budget toward the computer market. Because of this Asus may have concluded that investing its resources and attention in the computer sector is a smarter decision as its market share there is much higher and more secure. The latest phone from Asus, the Zenfone 12 Ultra, comes with 512GB of internal storage and 16GB of RAM. Its price is currently around €1,099.99 or £970.61, depending on your location.
