Apple’s overwhelming lead over Android manufacturers: 1 in 4 mobile phones worldwide is an iPhone.
Apple, as the world’s leading smartphone manufacturer, may not be the one with the highest sales volume (though it is among the top three), but it single-handedly takes more than 90% of the industry’s profits.
According to a recent report by research firm Counterpoint Research, Apple will lead the world in active smartphones with a 25% share as of the end of 2025.
What does this mean? It means that one in every four smartphones in the world is an iPhone.
The report also shows that there are currently eight smartphone manufacturers worldwide with more than 200 million active devices. These eight brands together account for more than 80% of the global active device market share, showing a competitive landscape where the strong get stronger.
When broken down by manufacturer, Apple and Samsung demonstrate a significant lead, being the only two brands with over 1 billion active devices, together accounting for 44% of the global market share.
Among Chinese mobile phone manufacturers, Xiaomi ranked first with a market share of over 10%, followed closely by OPPO and vivo, with roughly the same market share of around 7%-8%. Huawei, Honor, and others had market shares of less than 5%.
So here’s the question: how often do you upgrade your phone, and have you ever bought an Apple phone before?
The report is based on the number of active devices (not real-time sales) and reflects long-term user retention.
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