Apple iPhone 17 Series Highlights Summary:

Apple officially announced that the 2025 autumn new product launch conference with the theme of “Super Burning Ahead” will be held at 1 a.m. Beijing time on September 10.

With the launch of four new models in the iPhone 17 series, Apple’s official channels will stop selling seven products including the iPhone 15 series, iPhone 16 Pro series, Apple Watch Series 10 and AirPods Pro 2 after the press conference.

Earlier this year, Apple replaced the outdated iPhone SE with the more modern iPhone 16e. It is currently expected that Apple’s entry-level iPhone will undergo an annual update and will not be discontinued for the time being. At the same time, the iPhone 17 Pro series has doubled its storage and the starting price has increased by $50, which has caused heated discussions in the industry.

Apple’s invitation letter for this press conference is mainly in orange and blue, and the logo incorporates the dynamic effect of liquid glass, suggesting a breakthrough in the new product’s materials and display technology.

According to official information, the press conference will be held at the Steve Jobs Theater in Apple Park, Apple’s headquarters. In addition to the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3 and AirTag 2 will also be launched.

As the highlight of the year, the iPhone 17 series includes four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.

Among them, the Pro series has seen the biggest changes. For the first time, it abandoned the titanium metal frame and instead adopted an aviation-grade aluminum alloy material and an integrated back panel design, which is 10% lighter than the previous generation.

The large horizontal rectangular camera module is paired with a 48-megapixel telephoto lens, which further upgrades the imaging capabilities; the entire series is equipped with 12GB of running memory as standard, and the A19 Pro chip uses TSMC’s third-generation 3nm process, with performance improved by more than 15%.

The iPhone 16 Pro and iPhone 16 Pro Max are different from previous years. This time, Apple chose to stop selling the Pro models, which have only been on the market for one year, instead of reducing the price to enter the secondary market. This means that consumers will not be able to purchase the titanium version of the Pro models at a discount in the future, further highlighting the high-end positioning of the iPhone 17 Pro series’ “material revolution + storage upgrade”.

Although Apple’s official website has not announced the selling price, online leaks have pieced together a complete price system. Although the final price cannot be determined, it can still be used as a reference.

The most controversial iPhone 17 Pro series has cancelled the 128GB version, and the starting storage has been increased to 256GB. The starting price is $1,049, which is $50 higher than the previous generation, but it is actually $50 cheaper than the current 256GB version ($1,099).

The newly added iPhone 17 Air is positioned as a light luxury flagship. Its price of $949 is $50 higher than the previous generation Plus model, mainly because it is equipped with the same image sensor as the Pro series and an ultra-thin body design.

In comparison, when the iPhone 16 series was released in China, the 128GB version of the iPhone 16 was priced at 5,999 yuan, the 256GB version was priced at 6,999 yuan, and the 512G version was priced at 8,999 yuan.

The 128GB version of iPhone 16 Plus is priced at 6,999 yuan, the 256GB version is priced at 7,999 yuan, and the 512GB version is priced at 9,999 yuan; the 128GB version of iPhone 16 Pro is priced at 7,999 yuan, the 256GB version is priced at 8,999 yuan, the 512GB version is priced at 10,999 yuan, and the 1TB version is priced at 12,999 yuan.

The 256GB version of the iPhone 16 Pro Max is priced at 9,999 yuan, the 512GB version is priced at 11,999 yuan, and the 1TB version is priced at 13,999 yuan. If we look at this price increase, the price of the iPhone 17 series in China should increase compared to the previous generation, and the range is expected to be around 500 yuan.

For consumers, if you are looking for cost-effectiveness, now is the last time to purchase the iPhone 16 Pro series, and third-party channels may launch clearance discounts before the press conference; if you want to experience the latest models, you can wait for the iPhone 17 series.