Huawei Pura 70 series sports blockbusters debut in 8 major cities

 the 2024 Paris Olympics officially kicked off. Outstanding athletes from all over the world gathered in Paris to show their competitive style. 
Driven by the atmosphere of the Paris Olympics, a wave of discussion on sports events has been set off around the world.

Starting from July 22, two groups of 10 sports and macro-themed photos taken by the Huawei Pura 70 series were simultaneously exhibited on outdoor billboards in key business districts and subways in eight cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Nanjing, Hangzhou and Wuhan , allowing us to once again feel the stunning imaging charm brought by the Huawei Pura 70 series’ ultra-high-speed flash shooting and ultra-focusing macro telephoto camera.

With its unique ultra-high-speed flash shooting function, the Huawei Pura 70 series shows the world how to use the mobile phone camera to capture the wonderful moments in motion and take thrilling sports blockbusters.

The works exhibited by Huawei this time were all shot with Huawei Pura 70 series mobile phones. Through the lens of Huawei Pura 70 series, the photographers interpreted their understanding of ultra-high-speed flash shooting and macro shooting. 
Among them, there are both wonderful motion pictures and the mysterious world of microscopic details. Each work seems to tell a story and convey the power of touching people’s hearts.

Summer vacation is here, and it’s time to take your kids out for sports and fun. When the tennis ball is about to fall, and the child jumps to save it and stage a Jedi counterattack, how can you not pick up the Pura 70 series to record the key moments of growth in sports? 
Thanks to the ultra-high-speed flash shooting of the Huawei Pura 70 series, the high-speed tennis ball, the splashing grass leaves, and the moment when the child falls to the ground to save the ball are all clearly captured. Regardless of whether the score is successful or not, these precious photos will become precious memories that everyone will talk about in the future.

In the hot summer, you may want to have a passionate beach sports when you go to the beach for vacation. When the sand and the football fly with the action, this moment of power and softness can also be easily captured and perfectly recorded by the ultra-high-speed flash shooting of Huawei Pura 70 series.

We can’t help but ask, nowadays many mobile phone manufacturers are using roll photography, why is it that only the Huawei Pura 70 series can achieve such a shocking snapshot effect that seems to freeze time and space?

As we all know, Huawei’s P series has been an innovator and leader in mobile imaging technology over the past 12 years. Now, after the brand’s revival and upgrade, the Huawei Pura 70 series has once again expanded the limits of mobile imaging – achieving the fastest capture speed in the industry, whether it is the heroic figure swinging on the court, the pet running towards you, or the facial expressions of people on the roller coaster, they can all be clearly frozen.

In fact, the need to take photos of fast-moving objects has always existed, and Huawei is not the first mobile phone to make flash shots. In order to achieve ultra-high-speed flash shots, Huawei’s Pura 70 series has achieved technological breakthroughs in different dimensions.

In order to avoid the problem of too bright parts and too dark parts, mobile phones usually take two frames of photos with different exposure times and then merge them into one photo. However, this method is no longer applicable when shooting fast-moving objects, because the two frames are misaligned, which easily leads to the problem of blurring.

Huawei’s Pura 70 series uses the industry’s first XD Motion motion engine to achieve instantaneous double exposure . Short exposure records the details of the moment of motion, while long exposure retains rich background information and image quality. Then, through AI motion vector calculation, the images captured by long and short exposures are matched for local features, local motion blur is restored, and finally a high-definition image of the moment of motion is generated.

Secondly, the Huawei Pura 70 series also solves the common hand-shake problem during shooting . Mobile phone photography is very random, and there is no way to ensure that the hand is stable when shooting. In order to avoid blur caused by hand shaking during shooting, the Huawei Pura 70 series supports sensor shift stabilization, using the dynamic motion compensation of the sensor to replace the dynamic motion compensation of the lens.

Through this technology, the anti-shake performance of Huawei Pura 70 series is improved by 67% compared with Huawei P60 series, making the focus more accurate and the shooting more stable. This is why each frame of the motion sample above seems to be frozen in time, as if space is solidified in an instant.

It is worth mentioning that the Huawei Pura 70 series is also equipped with a super-focusing macro telephoto camera, equipped with the industry’s largest periscope telephoto F2.1 aperture, which brings super-strong focusing ability and better telephoto image quality, and the telephoto lens also supports ultra-high-speed flash shooting function, which makes it more convenient for users to shoot objects moving at high speed at a long distance, such as airplanes in the sky. The macro telephoto camera also supports a focus distance of 5cm and 35X macro zoom. With a microscopic perspective, you can see the mystery of the microscopic world that you usually don’t notice.

In conclusion:

Capturing is a wonderful feeling. The moment of life captured by the camera is full of our understanding of life. These images record every step of change in our life, witness our growth, and become our strength on the road ahead.

On May 8 this year, the “Warm World – Huawei Imaging 12th Anniversary Exhibition” officially opened at Alserkal Avenue in Dubai, UAE. This is the largest imaging exhibition in Huawei’s history. At the opening ceremony, the 2024 Huawei Imaging Competition (XMAGE Awards) was also launched. This is the eighth consecutive global imaging competition held by Huawei.

Friends who like photography may wish to pick up a Huawei Pura 70 series mobile phone and go to Huawei’s official website to participate in the competition. You can move forward with your loved ones, lovers, and family members, while feeling and recording your own “moments of life under the lens”, leaving behind those irreplaceable wonderful scenes in your life.