Back in 2020, Samsung shook up the game with the launch of its Galaxy S20 Ultra. The “Ultra” branding became synonymous with cutting-edge technology, premium features, and the ultimate flagship experience. Quickly, brands like Xiaomi, Vivo, Huawei, and OPPO hopped on the trend, attaching “Ultra” to their top-tier devices.
Fast forward to today, and “Ultra” is, well, everywhere. From smartwatches to washing machines and even mid-range smartphones, the term has become more of a marketing buzzword. If even mid-range phones are being labeled as “Ultra,” what does “Ultra” really mean anymore?
Realme is stepping into the “Ultra” ring with the launch of the Realme P3 Ultra in India on March 19 at 12 noon. The phone features a striking design called the “Glowing Lunar Design,” inspired by the moon itself. Using a starlight ink process, Realme has created a unique back panel that mimics the texture of lunar soil, complete with shimmering particles. To top it off, the phone includes a luminous green halo that glows in the dark—definitely a head-turner.
Beyond its good looks, the Realme P3 Ultra brings some serious hardware to the table, delivering a package that’s as powerful as it is stylish. Here’s what it offers:
Alongside the Ultra variant, Realme is also launching the standard P3 5G. It’s powered by the Snapdragon 6 Gen 4 chipset and shares the same battery and cooling system as the Ultra. Interestingly, the standard model comes with an IP69 waterproof rating, making it one of the most durable phones in its class. While the Ultra’s durability rating hasn’t been confirmed yet, the non-Ultra model is already making waves.
While the “Ultra” label has started to lose its exclusivity, Realme is still delivering a device packed with compelling features and innovative design. Whether the Realme P3 Ultra lives up to its name remains to be seen, but there’s no doubt it’s a phone worth keeping an eye on.
For more details, check out the official store: via
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