Rising memory prices are impacting every tech company! Xiaomi can effectively cope with the impact.

Lei Jun believes that rising storage prices affect every technology company, but Xiaomi can effectively cope with the situation.

Since the second half of 2025, the global memory chip market has entered a new round of price increases. Analysts predict this round of price hikes may continue until 2027. How Xiaomi Group, a consumer electronics giant, will absorb these cost pressures has become a focus of market attention.

In response, Lei Jun stated that the surge in AI demand over the past year has led to a particularly rapid increase in memory prices, which has indeed had a multifaceted impact on their business.

This round of memory price increases will have a significant impact on the entire industry, especially during the rapid development phase of chip, artificial intelligence, and robotics technologies, where memory price increases will affect every technology company.

As a standardized product, memory pricing has global and cross-industry characteristics. Lei Jun stated that they will try to absorb these cost pressures by improving internal efficiency.

Xiaomi Group possesses strong supply chain integration capabilities and economies of scale. “We have developed a comprehensive response strategy to effectively address the impact of this round of memory price increases.”

Behind this lies Xiaomi’s long-term commitment to its premium strategy. “In the past few years, we have made great strides forward. In the future, we will continue to increase our investment in technology, innovation, and value to provide a better experience and stimulate demand in the premium and ultra-premium markets.”

Lei Jun believes that short-term cost fluctuations will not shake Xiaomi’s path towards high-end positioning, which is centered on technological breakthroughs and value innovation.