Dreame’s first flagship phone unveiled: Luxurious design, gold version priced over 100,000 yuan.

Fast Technology reported that Dreame officially unveiled its full range of mobile phone products at the Appliance & Electronics World Expo 2026 (AWE 2026), demonstrating its ambition to enter the high-end mobile communications field.

At AWE 2026, Dreame showcased two high-end flagship smartphones. One of them features an innovative magnetic lens module design , with a large-sensor main camera and a detachable lens for independent use. Through Wi-Fi connectivity, users can remotely control the camera from several meters away. This modular design allows smartphones to maintain their imaging competitiveness in an era of performance overkill by simply replacing the lens module.

The other model takes a purely high-end luxury approach, using rare materials such as crocodile-textured leather for the body and incorporating high-end jewelry-setting techniques. This design not only enhances the product’s tactile and visual appeal but also endows the phone with strong social attributes and collectible value.

Regarding pricing, on-site staff revealed that the flagship phone is expected to start at $999 USD, approximately 6872 RMB. Customized phones targeting the high-end market will be priced according to the weight of gold, ranging from 70,000-80,000 RMB to over 100,000 RMB. It is understood that several high-end clients have already pre-ordered the phone at the exhibition.

In terms of software, Dreame phones currently run on Android 16, but the company plans to switch to its own self-developed system next year. Besides smartphones, Dreame has also expanded into smartwatches and smart headphones, maintaining a premium positioning across the board.

To provide a differentiated purchasing experience, Dreame will launch the Aurora App, allowing users to personalize their phones online. In addition, Dreame phones will be available in physical stores, with a dedicated design team handling the customization service; the entire customization process typically takes one month.

Even more noteworthy is Dreame’s development of a dedicated Aurora App with added value features, which will integrate more personalized services in the future. In addition to customized phones, the app will also cover top-tier luxury services such as private jet customization, space travel booking, digital asset management, and support for secondhand transactions, aiming to create a comprehensive, high-standard digital lifestyle ecosystem.

This attempt to extend from hardware products to high-end lifestyles shows that Dreame is not content with just manufacturing mobile phones, but hopes to enter the global high-net-worth population service market through smart terminals.