Honor Robot Phone pre-orders across all channels have exceeded 200,000 units:
Fast Technology reported that Honor CEO Li Jian posted a message congratulating the successful holding of the first Honor Imaging Technology Launch Conference.
He pointed out that Honor was responsible for the technology, while ARRI was responsible for the art, and the two companies jointly presented the world’s first portable movie camera. To date, the Honor Robot Phone has received over 200,000 pre-orders across all channels, surpassing previous flagship products, and has received a warm market response.
As the first robot phone, the Honor Robot Phone is a brand-new product that deeply integrates AI phone features, embody intelligence capabilities, and professional camera modules, marking a new era for smartphones.
It is reported that this phone breaks away from the stereotypical “boring black cube” design of smartphones, pioneering the use of the Honor titanium alloy gimbal, which boasts significant advantages in terms of light weight, small size, and high stability. During daily use, the robotic arm can be completely retracted into the phone’s body, maintaining its unibody appearance; when activated, it pops out with a single button, providing users with a more flexible shooting experience.
The camera system was jointly tuned by Honor and Arri. According to the official introduction, with “Light as the foundation, Intelligence as the height” as the underlying logic of imaging, Honor has built a complete “chip-device-cloud” full-domain imaging engine.
On the chip side, it features a self-developed native AISP, and a fully reconstructed image processing pipeline, providing ample computing power for image quality optimization. On the terminal side, it features a self-developed industry’s smallest titanium alloy three-axis gimbal, coupled with a complete set of professional optics and real-time algorithm matrices, achieving deep synergy between software and hardware.
On the cloud side, focusing on improving cloud image quality and upgrading the image agent ecosystem, we rely on RAW domain image quality enhancement and image agent creative assistant to break through the constraints of edge computing power and cover the entire process of shooting, optimization and creative generation.
ARRI brings its century-old color science, including LogC3 encoding, multiple official image style presets, and AWG3 wide color gamut, allowing mobile devices to use the professional film production workflow commonly used in Hollywood blockbusters for the first time.
ARRI emphasized that the collaboration between Honor and ARRI is not a simple brand co-branding, but rather the first time that the color standards of the professional film industry have been fully implemented on a consumer-grade mobile phone.
This device has been hailed by many bloggers as a “must-have for self-media creation,” boasting significant advantages in the field of mobile video creation. With its unique gimbal structure, professional color calibration, and powerful AI computing capabilities, the Honor Robot Phone provides content creators with a more convenient and efficient creative tool.
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