Honor takes the Android crown! Magic9 series sales exceed 500,000 units.
According to Fast Technology on November 12, authoritative data agencies recently released a sales report for the domestic smartphone market in October 2026. Honor ranked first among domestic Android brands in terms of sales volume, with 2.573 million units shipped and a market share of 12.04%.
In addition, Xiaomi and OPPO followed closely behind, ranking second and third respectively in the Android camp.
The main driver of market share was the Magic9 series, which was released and went on sale simultaneously on September 28. In the first hour of sales, sales across all platforms increased by 208% year-on-year compared to the previous generation, and it remained the number one selling Android flagship phone priced above 4,000 yuan during the seven-day National Day holiday.
Honor CEO Li Jian announced on November 10 that the series’ cumulative sales have exceeded 500,000 units in just over a month.
This series focuses on AI terminal innovation and ARRI’s cinematic imaging capabilities. It is equipped with a jointly tuned professional imaging system and a self-developed imaging chip, along with on-device AI full-scene experience optimization. Since its launch, it has maintained a strong sales trend and has been among the top-selling Android flagships for many consecutive weeks.
In terms of product lineup, the Honor Magic9 series launched three models: Magic9, Magic9 Super Edition, and Magic9 Pro Max, covering different flagship user needs.
Among them, the Magic9 focuses on small-screen imaging experience; the Magic9 Super Edition emphasizes gaming performance and long battery life, equipped with an active cooling fan and an 11000mAh Qinghai Lake battery; the Magic9 Pro Max further enhances imaging configuration, equipped with dual 200-megapixel lenses.
In particular, the dual 200-megapixel system jointly tuned by Pro Max and ARRI achieves CIPA 8.0 level image stabilization for both the main camera and the Ultra Night Periscope telephoto lens. Combined with the self-developed Yuguang H1 for noise reduction in the RAW domain, and ARRI LogC3 curve and AWG3 wide color gamut, the footage can be directly used for post-production color grading, making mobile video shooting infinitely close to professional equipment.
The price increase of upstream storage has pushed up the prices of many flagship phones. Honor has absorbed some of the cost pressure in this round, and its prices have not followed suit. It is very competitive, which is one of the reasons why its sales and market share have rebounded simultaneously.
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