Huawei Mate XT Extraordinary Master Tri-Fold Phone Officially Available for Pre-order
On September 7, Huawei’s first three-fold screen mobile phone, Huawei Mate XT Extraordinary Master, officially released a pre-order poster. Users can pre-order the new product on the official website and Huawei Mall APP. At the same time, the complete product appearance of the new phone was made public for the first time, and its unique and innovative three-fold design attracted the attention of the entire industry.
In fact, when people in the mobile phone industry mention words such as “high-end”, “top-level” and “prestigious”, they will unconsciously associate them with Huawei, especially Huawei’s folding screen.
Why is it that among so many brands claiming to be high-end, only Huawei has left an impression in users’ minds?
In fact, if you observe carefully, you will find that people who buy ultra-high-end brand products tend to pay more attention to their sense of identification with the brand. This sense of identification usually comes from the unique temperament of the brand, which must be scarce and cannot be found in other brands.
Many people identify with Huawei because of its enterprising spirit of daring to break through and never giving up.
For example, in the foldable screen segment, Huawei is the earliest domestic mobile phone brand to start, and has been leading the development of domestic foldable screens through innovative technologies.
In 2019, Huawei launched its first foldable screen phone, Huawei Mate X, opening the door to mass consumers’ fantasies about the future form of smartphones. In the following five years, Huawei continued to explore the “no man’s land” of innovative foldable screen technology and released a number of industry-leading foldable screen products, such as Huawei Mate X3 and Huawei Mate X5. Huawei is the first mobile phone manufacturer in the world to master the three folding technologies of vertical folding, horizontal inward folding, and horizontal outward folding, constantly refreshing users’ new imagination of the experience of foldable screen products.
According to the “2024 China Folding Screen Mobile Phone Market and Consumption Trend Research Report” released by iResearch Consulting, Huawei will continue to lead the folding screen mobile phone market with a market share of 42% in the first half of 2024, and there is basically no suspense about sitting on the sales champion throne for four consecutive years. Especially in the ultra-high-end market segment above 10,000 yuan, Huawei occupies 67% of the market share. In other words, for every three folding screen mobile phones sold above 10,000 yuan, two are Huawei.
After becoming the leader in domestic folding screens, Huawei did not rest on its laurels, but instead surpassed itself once again. The Huawei Mate XT is Huawei’s latest masterpiece to climb the Mount Everest of folding screens. Its appearance not only subverts the design form of traditional folding screens, giving folding screens a new subversive and revolutionary experience, but will also drive the entire mobile phone industry to carry out technological reconstruction, with far-reaching significance and influence.
When talking about this product, Richard Yu, Executive Director of Huawei and Chairman of the Device BG, used three key words to describe it: Huawei’s most leading, innovative, and disruptive product is here. He said frankly: “This is an epoch-making product that others have thought of but cannot make. After five years of persistence and investment, we have turned science fiction into reality. This is Huawei’s pinnacle work, so stay tuned!”
He Gang, CEO of Huawei Device BG, said: “This will be an unprecedented “new technological species”, a super terminal for the future, which will definitely exceed your imagination!”
It is understood that Huawei has been conceiving of this concept for five years, and has gone through countless technical challenges and breakthroughs, and now finally sees the dawn of mass production. It can be foreseen that this new three-fold form will completely change the way and scenario of “mobile phones”. When the phone is fully unfolded, it is comparable to a tablet and can even handle some office needs. Its appearance will make foldable screen phones one step closer to true all-round and borderless.
Huawei has done things that others can’t think of, or things that they can think of but can’t do, or even things that they dare not think of. For such a Huawei masterpiece full of technological innovation and imagination, only the Huawei Extraordinary Master brand can truly give it a soul.
Adhering to the simple and pure design concept, integrating the ultimate aesthetics, ultimate craftsmanship, and ultimate innovation, Huawei finally created the ultra-high-end brand – Extraordinary Master. It also symbolizes a spirit – extraordinary, extraordinary in technology, extraordinary in experience, and the courage to “not be born extraordinary, but dare to be extraordinary”, and the persistence to make the ordinary step by step into the wonderful.
Over the years, Huawei has been committed to building a high-end brand and has never stopped pursuing the ultimate experience. We speculate that the Huawei Mate XT will integrate all of Huawei’s folding screen black technologies, with innovative hinge design, a new adaptation of the screen system, and extremely high requirements in terms of the internal structure of the phone and the application of new materials.
We also have every reason to believe that Huawei Mate XT will bring users a subversive folding large-screen experience and open up a new folding screen track. For more surprises about Huawei Mate XT, let’s look forward to the Huawei Meet the Extraordinary Brand Ceremony and Hongmeng Intelligent Driving New Product Launch Conference on September 10.
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