The iPhone 17 and Xiaomi 17 series have both been huge successes

Xiaomi really made the right decision to rename the Xiaomi 17 series this year; “17” is indeed a lucky number.

According to the latest “China Smartphone Weekly Sales Tracking Report” released by market research firm Counterpoint Research, the Apple iPhone 17 series and Xiaomi 17 series performed well in their first month on the market, becoming the core driving force for the sales growth of the two brands in the Chinese market.

Among them, Apple’s overall sales increased by 22% year-on-year, and Xiaomi’s sales increased by 21% year-on-year, both achieving significant breakthroughs.

Both achieved significant growth despite already having a large base, which can be considered a great success.

Specifically, during its first month of release, from September 19 to October 19, 2025, the iPhone 17 series accounted for 78% (nearly four-fifths) of Apple’s total sales in China, making it the absolute main driver of Apple’s sales growth.

Overall sales in the first month increased by 22% year-on-year, with the basic and Pro versions of the iPhone 17 series contributing the core growth. Even after the Mid-Autumn Festival shopping season in October, sales remained strong and there was no decline in demand after the traditional holiday.

The Xiaomi 17 series was released earlier than expected this year, and its sales in the first month boosted Xiaomi’s overall sales by 21% year-on-year. The series accounted for 35% of Xiaomi’s total sales during the same period.

Unlike the previous two years when the standard version was the mainstay, this year the high-end Xiaomi 17 Pro and Pro Max versions account for the vast majority of the series’ sales. This shift will drive up the average selling price (ASP) of Xiaomi products and strengthen its position in the high-end market.

The unique back screen of the Xiaomi 17 Pro series, in particular, received high praise and continued to sell well during the shopping period from Mid-Autumn Festival to late October.

The Counterpoint report noted that the strong sales of the iPhone 17 and Xiaomi 17 series reflect a shift in competition in China’s high-end smartphone market from “parameter competition” to “value and overall experience.” Leading brands are continuing to consolidate their market share through precise product strategies and timing of product launches.