The world’s first large-format folding phone officially debuted on April 20th

Huawei Terminal has officially announced that the Huawei Pura series and all-scenario new product launch event will be held on April 20 at 14:30. The countdown to the debut of the first large-folding Huawei Pura X Max has begun.

Today, Huawei Terminal officially announced Wang Anyu and Yao Anna as the new product pioneer ambassadors, and the official video was also launched. The video showcased the Huawei Pura X Max stylus and AI inspiration creation function in several scenarios, demonstrating the advantages of the large-fold stylus accessory.

Unlock a practical new experience of using a stylus and AI-powered creation functions in everyday scenarios.

Quickly create real-time social scenarios and maximize the fun of Da Kuo Zhe. With a simple draw, turn your colleague’s coffee cup into a giant coffee cup, or their hairstyle into an afro, and exchange funny ugly photos;

In this scenario, the AI ​​creation experience is not only simple to operate, allowing for easy doodling and editing, but also more creative than traditional mobile phones. It can also quickly convey emotions, making social interaction easier and more fun.

Pet dress-up features solve many pet owners’ little headaches. You might want to dress up your pet or put a hat on them, but they run around everywhere, making a mess of the house. With the AI ​​creation function of the DaKuoZhe stylus, you don’t need to actually dress your pet up; you can directly change their appearance on the screen in various styles—cute, funny, or festive—as you like.

These scenarios may seem like fun gameplay, but they actually demonstrate DaKuoZhe’s ability to adapt to different scenarios—it’s not just an office or creative tool, but a “universal partner” that can be integrated into life, using innovative functions to solve small problems in life and make daily life more interesting.

The ambitious expansion strategy is not blind: upgrades better understand needs.

Many people are curious as to why Huawei launched the Big Fold. In fact, this is not blind innovation, but a precise strategy based on user needs.

Last March, Huawei launched the world’s first wide foldable screen phone, the Pura X. Combined with its previous dual-fold, small-fold, and triple-fold designs, Huawei became the manufacturer with the most foldable screen phone designs in the world, bar none.

According to industry bloggers, the cumulative shipments of Huawei’s Pura X series have exceeded 1.5 million units. As a brand-new form factor, it has not only gained a foothold in the high-end market, but has also successfully entered the public eye, becoming a phenomenal bestseller in the foldable screen field.

A year later, Huawei is about to launch the next masterpiece in this series—the Pura X Max, a large-screen foldable phone. As the industry’s first large-screen foldable model, it upgrades both the external and internal screen sizes, bringing a brand-new immersive experience.

Both Huawei’s large and small foldable foldable products are content-centric foldable products. They each have their own advantages in different scenarios and user experience, and there is no absolute superiority or inferiority between them.

With its wider screen ratio and larger display area, the large-screen folding screen has a greater advantage in content display, multitasking, and creative creation. The double-sided wide design makes the inner and outer screens more immersive and practical. The new experience brought by the unfolded inner screen can meet users’ core needs for a large screen, high efficiency, and convenience.

With its technology six months ahead of Apple, the massive discount and high-end pricing have sparked speculation.

It’s also worth mentioning that multiple sources have confirmed that Apple’s foldable screen uses a similar design, with an unfolded proportion similar to a tablet, and will be released in the second half of this year.

In terms of foldable screen technology accumulation and market experience, Huawei is far more advanced than Apple. Since the launch of the first Mate X in 2019, Huawei has explored the foldable screen field for seven years, covering various forms such as bi-fold, inward fold, tri-fold, and wide fold, and has honed core technologies such as the Xuanwu waterdrop hinge and Kunlun tempered glass, solving a series of user pain points such as creases, durability, and weight.

Apple’s first foldable iPhone Fold is expected to be released in the second half of this year, and as it will be the first foldable screen phone, its actual user experience remains to be seen. Huawei’s Wide Fold, however, is a full six months ahead of schedule. This means consumers won’t have to wait long and can experience the market-proven Wide Fold innovation sooner – the earlier you buy, the sooner you can enjoy it.

There has been much speculation regarding the price of Huawei’s significant discounts, given its high-end positioning. Considering the upgrades in form factor and user experience, coupled with rising manufacturing costs in the mobile phone industry, its starting price may be comparable to the Huawei Mate X7.

Regardless of the pricing, judging from the features and scenarios showcased in the teaser video, its core value has already transcended the “price tag.” It represents another practical application of Huawei’s foldable screen technology, a profound response to users’ work, life, and social needs, and an early strategic move towards the future development direction of the industry.