Honor Magic V Flip 📲 officially announced to be released on June 13!Â
The most anticipated small folding new product in 2024 has finally been settled!
Today, Honor officially announced that its first small folding phone is named Honor Magic V Flip, and the new phone will be released on June 13. This move not only marks Honor’s official entry into the small folding market segment, but also announces the addition of another member to the Honor folding screen family, thus completing the last link in the folding screen product matrix.
Judging from the name, Magic V Flip is in line with everyone’s expectations and positioning for Honor’s small foldable phone. Among them, the Magic series, as a high-end model of Honor’s mobile phone system, has always represented Honor’s top technology. Honor’s small foldable phone is named after the Magic series, and naturally it is also empowered by all of Honor’s current top technologies. The V in the middle indicates that the phone belongs to the folding screen category, and Flip is the identity of the small foldable phone.
Looking at the current folding screen mobile phone market, only Huawei and Honor have mastered the three folding forms: vertical folding, horizontal inward folding, and horizontal outward folding. And if we look at the official sales dimension, after the Honor Magic V Flip is launched, it will become the brand with the most complete folding screen forms in the industry. From a technical perspective, it is obviously at the top of the folding screen.
Moreover, the release time of June 13th is just before the 618 promotion, which is the fierce competition among major manufacturers. The choice of releasing the phone in this period fully demonstrates Honor’s full confidence in the competitiveness of its products, and may once again set off a storm of popularization of foldable screens.
In fact, compared with the rapid development of the large folding market, the small folding market seems to be somewhat tepid. According to the latest data report of Counterpoint Research, in the first quarter of 2024, the shipment volume of large folding models in China increased by 91% year-on-year, while the shipment volume of small vertical folding models decreased by 1% year-on-year.
It can be seen that the small folding screen market has been lacking in breakthrough innovative products, resulting in insufficient motivation for users to change their phones. Although the name of the small folding screen “beautiful little waste” is a bit exaggerated, it also reflects the intuitive psychology of users towards this category. Before this, some manufacturers have stopped releasing new small folding screen products, or even directly cut off this category, which shows that the competition is fierce.
Honor chose to enter the small folding position at this time to fight with bayonets. Although it was “going against the trend”, it was obvious that it had made sufficient preparations.
The core reason behind the continuous expansion of the folding screen product matrix is ​​the strong technological innovation capabilities and the resulting product power.
In recent years, the sales volume of foldable screen mobile phones in China has continued to grow, and they are regarded as the vane of future innovation and development in the mobile phone industry. The primary technical difficulty and pain point of popularization of foldable screens is the problem of thickness. Honor continues to break through the limits and reduce the thickness of foldable screen mobile phones from the initial 17 mm to less than 10 mm, completely solving the pain points of heavy foldable screens and poor user portability. The 9.9 mm thin record created by Honor Magic V2 has not been surpassed so far.
Honor Magic V2 RSR Porsche Design is equipped with Honor Diamond Glass, and the outer screen uses silicon nitride, a wear-resistant material for supercar engines, providing industry-leading anti-drop and anti-scratch capabilities, ushering in the era of zero film in the mobile phone industry. 9.9mm ultra-thin body, 5000mAh Qinghai Lake dual battery, internal and external dual screens 3840Hz zero-risk ultra-high frequency dimming, and multiple leading technical functions bring users a truly all-round folding experience and ultimate technological power.
Given Honor’s strong technological capabilities in the large-folding track, we have every reason to be optimistic that Honor Magic V Flip will once again change the small folding screen market.
Combined with the official KV poster and the slogan “Dream Small Giant Screen”, the Honor Magic V Flip will be equipped with an unprecedented large external screen, which will occupy the upper half of the phone and is almost half the size of the entire body, far exceeding existing competitors.
We also noticed a detail. This time, the Honor Magic V Flip put the camera on the left side. When closed, the outer screen is more suitable for right-hand operation . The thumb can cover more area, while avoiding the fan-shaped area with the thumb as the radius, improving the screen usage efficiency. Moreover, many competing products will block the selfie when closed, and need to be rotated. Now this large outer screen can be used to take selfies without opening it, and it is not easy to touch the camera and cause blur. This clever design is no wonder that Honor executives said when interacting with bloggers: “This is the industry’s first ‘right-hand screen small folding’, which is very magical”
In addition, Honor Magic V Flip may support SLR-level photography and Qinghai Lake batteries, which will comprehensively improve the photo-taking and battery life experience of the small foldable device, changing the previous status of the small foldable device as a “beautiful little waste”.
In terms of color matching, the new phone will be available in three colors: Camellia White, Champagne Pink, and Iris Black. All of them are inspired by precious flowers . Each color contains a personality and represents the fashion trend of 2024. From the picture, its external screen also supports the replacement of corresponding theme wallpapers. The whole machine is very light and fashionable, especially suitable for matching with a variety of outfits. If nothing unexpected happens, it will become another popular fashion item in the second half of 2024.
In the first quarter of 2024, China’s sales of foldable screen mobile phones increased by 48% year-on-year, continuing its strong growth momentum. During the same period, the overall smartphone market only grew by 2%. Foldable screens have become the strongest driving force for the growth of smartphones. From July to October last year, Honor took the lead in launching a “three-hit combo” in the field of large folding. Honor Magic Vs2, Magic V2, and V Purse form the “three horses” of Honor’s thin and light large folding, positioning themselves on the high ground of folding screens. According to the Techinsights report, in the first quarter of 2024. Honor ranks among the top three in many regional markets around the world. If you only look at large folding, Honor ranks in the top two in global share, becoming an important force in driving the continued improvement of the folding screen market.
With the release of Honor Magic V Flip and the completion of its foldable product matrix, Honor will have more room for growth in the global foldable screen market. It can be foreseen that a new storm of foldable screen popularization is quietly coming.
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