The Honor Magic9 series has become a hit: camera and gallery usage time has surpassed WeChat for the first time.
Fast Technology reported that Guan Haitao, Global Chief Marketing Officer of Honor, stated that for the first time, users of the Honor Magic9 series spent more time using the camera and gallery than using WeChat, and that photography kits such as teleconverters and camera cages were in short supply.
He also stated that the Honor Magic9 series has successfully broken into new circles, with many influential figures in the photography, film and television, celebrity fan, and automotive industries starting to use this phone to create content.
Since its launch, the Honor Magic9 series has garnered attention thanks to its ARRI imaging capabilities and highly competitive pricing. During the National Day holiday, the Honor Magic9 series ranked first in sales among Android phones, with many versions selling out.
It is reported that the Honor Magic9 series includes three models: the standard version, the super version, and the Pro Max version, with a starting price of 4,499 yuan and a price starting at 3,999 yuan after the national subsidy.
The phone focuses on imaging, with the Honor Magic9 Pro Max equipped with an ARRI dual 200MP imaging system, including a 200MP ARRI gimbal-level main camera with CIPA8.0 image stabilization and a 200MP ARRI Ultra Night Telephoto lens. It is paired with the self-developed Honor Yuguang H1 imaging chip and an array zoom flash, creating an imaging hardware foundation for the “pocket cinema”.
Relying on Honor’s self-developed image chip, Honor H1, and in-depth tuning in collaboration with ARRI, the Honor Magic9 Pro Max reconstructs the video pipeline and introduces ARRI’s ARRI LogC3 curve, which is closest to the texture of film, allowing the phone to output movie-level image quality and replicate the classic Hollywood movie feel.
In terms of color, the Honor Magic9 Pro Max supports importing all 87 ARRI Look styles into the phone, allowing you to easily capture the same style as Hollywood blockbusters with a simple shot.
In summary, the Honor Magic9 Pro Max builds a complete imaging experience from shooting to creation by focusing on image quality, color, sound, and professional expansion capabilities, further transforming the mobile phone from a recording tool into a professional creative tool.
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