Zhang Yixing once again serves as Tecno’s global brand ambassador

Tecno announced the renewal of its cooperation with global brand ambassador Lay Zhang.

Transsion Holdings is a smart terminal manufacturer headquartered in Shenzhen, China. Founded in 2006, it owns well-known brands such as Tecno, Infinix and Itel, which target the mid-to-high-end, young and fashionable, and entry-level markets respectively. It occupies a leading position in the African market and is known as the “King of African Mobile Phones” .

Zhang Yixing is a well-known pop singer, rap artist, actor, singer-songwriter, dancer and fashion icon.

As a pop culture icon, Zhang Yixing has been collaborating with Tecno since 2022. The two sides have achieved remarkable results in their cooperation, so Tecno decided to continue this cooperation .

He debuted as a member of the popular Korean group EXO in 2012 and started his solo career in 2016, starring in popular domestic films such as “All or Nothing” and “Women’s Soccer”.

Tecno said the two sides will also explore joint opportunities to bring the charm of Chinese pop music and African rhythm music to international music fans by creating exciting new rhythms.