This year, only the Red Magic 11 Pro+ is available in a 24+1TB version.
Jiang Chao, general manager of Red Magic gaming phones, recently revealed that the sharp rise in storage costs has put considerable pressure on the company. Despite this, Red Magic is still pushing hard to launch the 24GB+1TB version.
He stated that currently, almost no manufacturers in the industry have launched phones with similar configurations, especially due to the high cost and limited production of the 24GB memory version, making production of this specification extremely difficult. Nevertheless, the 24GB+1TB version of the Red Magic 11 Pro+ is already in development, and despite limited supply, efforts are being made to launch it.
The Red Magic 11 Pro+ was released in October, featuring up to 24GB of RAM and 1TB of storage, priced at 7699 yuan. However, due to rising memory chip prices, the phone is currently out of stock. With the tight supply of memory and storage chips, many manufacturers are busy finding sources and stockpiling, leading to a bottleneck in the Red Magic 11 Pro+’s supply chain.
The rising price of memory chips has put significant pressure on the mobile phone supply chain, especially as leading manufacturers such as Samsung Electronics and SanDisk raised their prices in November.
Samsung Electronics raised the price of some memory chips by 60%, while SanDisk significantly increased its NAND contract prices by 50%. These price increases exacerbated the supply and demand tension in the market, forcing many mobile phone manufacturers to raise prices in response to rising costs.
Currently, there is a severe shortage of memory chips in the mobile phone market, and prices continue to rise; this situation is expected to persist for some time. Analysts point out that as memory prices continue to increase, manufacturers may need to adjust their pricing strategies to balance cost pressures and market demand.
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