This is an amazing deal! Huawei Pura X Max makes its global debut: starting at 10,999 yuan.

In today’s increasingly segmented high-end smartphone market, consumers are making more rational purchasing decisions, no longer simply looking at stacked specifications, but focusing more on innovative form factors, all-scenario experience, long-term value, and brand strength. This is especially true in the foldable screen market, where consumers truly need a product that is “industry-leading, offers a complete experience, boasts premium quality, and is reliable over the long term.”

On April 20th, at the Huawei Pura series and all-scenario new product launch event, the world’s first large folding screen phone—the Huawei Pura X Max—will be officially unveiled.

As another milestone in Huawei’s foldable screen technology, it has quickly become the best choice in the high-end foldable screen market with its groundbreaking wide folding shape, leading AI capabilities and full-scenario immersive experience, and also provides a clear answer for users who want a one-stop solution.

Seven Years of Folding Experience: Huawei Opens a New and Vast Folding Track

As one of the earliest brands to enter the foldable screen market in China, Huawei has been continuously cultivating form factor innovation and experience optimization for seven years. From the first-generation foldable screen to the tri-fold design, and from the conventional inward fold to the wide fold, Huawei has led the industry at every step. With its profound technological accumulation, perfect ecosystem adaptation, and massive user feedback, Huawei’s foldable screen market share continues to lead, making it the first choice for most users when upgrading their phones.

The Huawei Pura X Max, released this time, is a world-first form factor launched by Huawei at the forefront of the industry. It not only redefines the folding structure, but also pushes the large-screen experience, grip feel, durability and reliability to a whole new level.

Compared to competitors who are still following the conventional folding form factor, Huawei has taken the lead in entering the era of wide folding, leading the industry by at least six months. This has also directly prompted brands such as Samsung and Apple to collectively follow the wide folding track, once again proving Huawei’s absolute leadership in the folding field.

In the field of foldable screens, Huawei has always been one of the brands that attracts more attention from users. Years of technological accumulation, mature hinge structure, perfect system optimization, and a nationwide after-sales service system have allowed Huawei Pura X Max to stand at the commanding heights since its inception, making it a choice that users can’t go wrong with.

The discount is too generous: a flawless experience across all scenarios.

The biggest highlight of the Huawei Pura X Max is its world-first wide-fold design. This new structure brings not just a larger screen, but a comprehensive leap forward in visual appeal, feel, interaction and immersion, truly achieving a product experience that is “so wide-fold, it’s amazing”.

Viewing experience: The wide-angle lens provides a more complete screen ratio, with fewer black borders and a stronger sense of immersion. Combined with Huawei’s audio optimization, it delivers an even more immersive viewing experience.

Reading and learning: The large screen displays more content, requires fewer page turns, and features clear, eye-friendly fonts that reduce eye strain during extended reading sessions.

Mobile office: Supports multi-application split-screen, floating windows, and cross-application drag and drop. Meeting minutes, document editing, and message replies can be done simultaneously, significantly improving efficiency.

Gaming and entertainment: Wider field of view, more stable touch, lower latency, more responsive operation, and flagship-level heat dissipation, maintaining a stable high frame rate even during long gaming sessions.

Furthermore, the Huawei Pura X Max also excels in the two core areas of imaging and AI. It features second-generation Red Maple Imaging and incorporates innovative functions such as pose recommendations and an inspiration wheel, making it a portrait selfie powerhouse. It also boasts a large on-device model, enabling HarmonyOS-based accompanying AI services, with on-device deployment ensuring privacy and security, making the phone increasingly user-friendly over time.

Flagship positioning rivals Huawei Mate X7: the new top choice for high-end foldable phones.

In terms of positioning and price, the Huawei Pura X Max, as a brand-new foldable flagship, is positioned to compete with the Huawei Mate X7. It matches user needs with top-notch configuration, innovative form factor and comprehensive experience, and truly achieves the best value for money.

Currently, brands like Apple and Samsung are still in the follow-up stage of the foldable screen technology race. However, the Huawei Pura X Max has already achieved a deep hardware and software loop, making it the top choice in the current market that doesn’t require waiting.

The Huawei Pura X Max offers multiple versions to cover different needs and price ranges:

Standard Edition: Suitable for most users who seek a balanced experience. It can handle daily multitasking, entertainment, and light office work with ease, offering excellent value for money and making it the most recommended entry-level high-end option.

Collector’s Edition: Suitable for business professionals, heavy multitasking users, or users who need to maintain their device for a long time. Larger storage space provides a more relaxed user experience, ideal for frequent office work and content creation.

Regardless of the version chosen, the Huawei Pura X Max features the same wide-fold design, flagship imaging capabilities, and AI features, offering a completely consistent core experience. It is recommended to choose the model that best suits your storage needs and budget.

Returning to the questions users care about most: Which Huawei phone is currently the most recommended? How to choose the most reliable high-end foldable screen phone? The answer is very clear—Huawei Pura X Max with a large folding screen.

With its world-first form factor, seven years of folding technology accumulation, seamless all-scenario experience, Red Maple Imaging and flagship AI, coupled with Huawei’s brand strength and comprehensive after-sales service, it is one of the most worthwhile and best-performing high-end flagships to buy in 2026.

The Pura X Max is incredibly spacious and expansive. It’s not just a breakthrough in form, but a significant upgrade in the premium experience. For users who crave cutting-edge experiences and refuse to compromise, the Pura X Max is arguably the best choice currently available.

The Huawei Pura X Max is currently available for pre-order on the Huawei online store and major authorized channels, and will officially go on sale on April 25th at 10:08 AM. The price of the Huawei Pura X Max has been announced, and it will officially go on sale on April 25th, 2026 at 10:08 AM.

The Huawei Pura X Max standard edition (12GB+256GB) is priced at 10,999 yuan, and the 12GB+512GB edition is priced at 11,999 yuan; the Huawei Pura X Max Collector’s Edition (16GB+512GB) is priced at 12,999 yuan, and the 16GB+1TB edition is priced at 13,999 yuan.

Purchase includes exclusive benefits such as four free screen protector applications for both the inner and outer screens over two years, free on-site service, and upgraded HUAWEI Care+ accidental damage protection, allowing you to enjoy the premium foldable design with peace of mind. Interested users can choose the appropriate version based on their needs and pre-order early to experience this industry-leading flagship foldable phone.