Hands-on with the Huawei Pura 90 series: Gradient aesthetics that will win you over at first glance.
At the Huawei Pura series all-scenario new product launch event held on April 20, the star product, the Pura 90 series, was officially unveiled.
The new phone features a significantly redesigned exterior, incorporating Huawei’s latest aesthetic sensibilities. The Pura 90 series is instantly appealing, and once you try it out, you’ll love it even more. Without further ado, let’s quickly get started with this new product and experience the charm of the Pura series together.
The first impression upon receiving the Pura 90 series was that Huawei has made a decisive return to design principles in this generation. There are no unnecessary curves or fancy curved surfaces. The entire front looks clean, neat, and has a strong sense of visual purity.

The mid-frame is a major highlight of this generation’s design, with each corner meticulously rounded. Both the Pro and Pro Max models use metal, which feels warmer and more substantial to the touch, and has a more premium look.
The surface treatment of the mid-frame is very sophisticated. The Pro version has a matte finish with a subtle metallic sheen. It doesn’t attract fingerprints or leave scratches easily, and the friction is just right when holding it in daily life. It’s neither slippery nor uncomfortable to hold .
The Pro Max version features a gradient color mid-frame that matches the overall back panel color scheme, resulting in a highly cohesive look and even highlighting the metallic texture of the glass back panel.

Of course, the most eye-catching feature is undoubtedly the design of the back. It retains the family’s signature triangular lens module, but this generation features a more integrated design. The module edges seamlessly connect to the back cover without any noticeable gaps, and the protrusion height is well-controlled, avoiding a bulky appearance. The three lenses are arranged in a triangular layout, surrounded by a delicate metal ring. The luster of the metal ring echoes the back cover and mid-frame, maximizing the sense of refinement in the details.

In terms of color scheme, this generation has reached new heights. The main color, “Orange Ocean,” features the most stunning gradient, with a natural and dreamy transition from warm orange to light blue. It presents rich color changes under different lighting conditions, appearing bright and clear in sunlight and soft and restrained in dim light, without any cheap high saturation.

There are also the turquoise gradient of “Emerald Lake,” the warm light gold of “Dawn Gold,” “Pink Guava,” and the classic black and white solid color. Each one has been meticulously color-tuned, making it both distinctive and understated, balancing fashion and sophistication. For example, the Pro version with the Pink Guava color I have here has a frosted glass back cover with a smooth, matte finish that resists fingerprints effectively, so you don’t need to wipe it frequently in daily use.

Overall, the Pura 90 series feels well-balanced in the hand. The Pro version is lightweight and compact, making one-handed operation effortless. The Pro Max is slightly larger, but the weight is well-controlled, preventing it from feeling heavy. In a sea of similar flagship phones, the Pura 90 series stands out with its exquisite details and sophisticated color schemes.

The Huawei Pura 90 series achieves impeccable quality in terms of texture, feel, and practicality. Its meticulous craftsmanship and sophisticated aesthetics create a flagship device that is visually appealing, easy to use, and truly impressive. Whether for daily use or detailed handling, you can feel the refined, high-end quality it exudes.

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