Lu Weibing officially announced the REDMI K90 series today, which will be officially released next week.
He emphasized that the Xiaomi 17 series was a huge success this year, with sales exceeding 1 million units in just 5 days since its launch. Among the three models, the Pro Max sold the best, easily crossing the 6K+ threshold, and the product structure saw a historic improvement.
The REDMI K90 series will also open a new chapter. In addition to raising higher requirements for the K series, the group also provides the greatest support and refreshes the positioning of the K series:
-Do not limit product definition by price
-Do not differentiate technology by brand
-Not even excluding direct competition with Xiaomi
On this basis, the new K90 series launched the Pro Max version for the first time, which is positioned to cover the 4K+ price range.
In addition to maintaining the traditional advantages of the K series in terms of performance, battery life, and screen, it will also achieve comprehensive breakthroughs in flagship core experiences such as texture, imaging, and sound, and will even lead the industry in some areas.
From this perspective, the positioning of the REDMI K90 Pro Max should have some overlap with the Xiaomi 17 series, and it is even possible that some of its product strength will surpass the Xiaomi 17 standard version.
According to leaks, the REDMI K90 Pro Max will be equipped with a 50-megapixel 1/1.3-inch ultra-large main camera, support OIS optical image stabilization, and will also be equipped with a periscope telephoto lens. This is the first flagship in the REDMI K series with a periscope lens, which can be called an epic upgrade.
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